Green Human Resources and Innovative Performance in Small- and Medium-Sized Tourism Enterprises: A Mediation Model Using PLS-SEM Data Analysis

نویسندگان

چکیده

Small- and medium-sized enterprises (SMEs), like large corporations, confront new issues related to business sustainability, which necessitates playing a part in environmental protection enhancing environment-based human resources management strategies order remain business. Green practices (GHRMPs) have been found positively impact innovative performance. However, the mechanisms by GHRMPs influence innovation are not well understood. This study aimed examine mediating role of individual green values job satisfaction relationship between Using sample 605 small- (SMEs) hotels travel agents, structural equation modeling (PLS-SEM) was conducted using SmartPLS program v4 analyze obtained data. The that were both satisfaction, turn, results this suggest play significant Practical theoretical implications elaborated on discussed.

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ژورنال

عنوان ژورنال: Mathematics

سال: 2023

ISSN: ['2227-7390']

DOI: https://doi.org/10.3390/math11030711